The Two Sides
of Email Marketing
Email marketing is
one of the most efficient, convenient and economical ways for businesses to
communicate with their existing customers and to reach out to newer customers
around the world. However, you need to use it carefully with continual management.
As more and more
digital marketing agencies in UAE switch on to this powerful marketing tool,
there is a subsequent increase in receipt of emails which causes a large
percentage of the mails to be filtered out by spam filters. The ones that manage
to reach the inbox are at times instinctively deleted by the recipients.
Considering these
downsides of email marketing in UAE, we have undertaken a vast amount of
research and analysis into how consumers interact with email communication. It
has offered us several insights, expertise and experience in the field of email
marketing in Dubai. Thus we are one of the few email marketing companies in
Dubai that can help your email marketing campaign reach its target and deliver
the desired results.
The Clear
Advantages
Low-Cost
Marketing:
Compared to the
direct mail marketing, the cost savings are obvious as there are no material,
printing or postage expenses involved in email marketing. Meticulously planned
email marketing in UAE is only a fraction of the cost of direct mail marketing
and typically generates higher response rates.
Quantifiable
Results:
The impact of
online marketing campaigns is easily measurable thanks to web statistics. MSAC
being one of the result-oriented email marketing companies in Dubai, we go one
step further to provide you with a full breakdown of how your list of
recipients received the email and what action was taken.
Immediate
Response:
Given the
convenience and immediate possibility, people respond faster to emails than
direct mails. The call to action is clear and right there. E.g. “Click here to
take advantage of this offer” or “Click to learn more about this service”. It
helps marketers all along by delivering results in no time.
Targeted
Audience:
Personalized
emails specific to your target audience tend to boost a favorable response.
Email marketing strategy lets you segment your recipient lists using a variety
of criteria and/or interests. It, therefore, allows you to direct your
promotions to the group of people most likely to favorably respond to your
offer and make the email marketing in Dubai a huge success for your business.